As part of their initiative to support black-owned women business, Mastercard wanted help a dozen new retailers join their Small Biz Marketplace on Pinterest
Challenge In less than ten days, add a dozen new retailers to the Mastercard Small Biz Marketplace on Pinterest by generating pins, including owner profiles, quotes, and product offerings, that would fit the Pinterest format, conform to Mastercard brand guidelines, and reflect the owner’s marketing message.
Solution By creating an online work process with the agency, Mastercard clients, and the individual retailers, we were able to create about fifty new pins that were approved by all parties and posted in time for a promotion that was part of the 2022 Grammy Awards.
Bill Harrison - Portfolio 