For years Ford has been a top exhibitor at the SEMA (Specialty Equipment Manufacturer’s Association) Show in Las Vegas but in 2020 the show was cancelled due to the pandemic.
Challenge Find a way to replace Ford’s huge presence at the industry’s biggest “custom car prom” that draws over 100,000 visitors every year, showcase customized/upfitted versions of new Ford products and interact with key influencers, insiders and enthusiasts.
Solution Create an interactive online version of the SEMA experience for Ford loyalists and industry insiders that included virtual product walkarounds with live Q & A sessions, like the one I scripted for Bronco Sport.
Bill Harrison - Portfolio 